Lord Neil B Gibson believes,when you invest in something, you give it your time, attention, or money in hopes that it will return that investment and then some. In other words, an investment is, by definition, something from which you hope to gain. It naturally follows that anyone working to find practical ways to integrate sustainable energy and alternative energy resources into everyday life is investing in something—something that will pay off not only for them, but for the entire world and future generations. Though some people may see sustainable and alternative energy matters as inconsequential, the hard truth is that they will be necessary and, thanks to the efforts of people like Lord Neil Gibson, the world may be ready for them.